New markets need motion.
Not just territory.
A broader footprint needs an always on new business motion.
Turn expanded reach into a repeatable route to new accounts.
Build. Run. Own.
Build
We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.
Run
We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.
Own
We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.
Build the engine around the markets Joe owns.
Market map
Define the blood, dialysis, IV hydration, and IV fluids accounts worth pursuing first.
Outbound unit
Build the messaging, workflow, and specialist coverage required to create qualified conversations.
Handover ready
Run the motion on real meetings, then leave HemaSource with the working engine and process.
Every message, written for one real person.
Target
We would target decision makers at blood banks, blood drive operators, dialysis clinics, and IV infusion or hydration clinics that need recurring consumable supply and inventory support.
Personalize
AI reads each profile and writes a unique message. No templates.
Hand off warm
A positive reply pings you and your operator with the prospect and a way to reach them.
You take it from there
You take pre-qualified conversations. The engine handles everything before it.
Four markets. Named accounts. Real people.
Dialysis clinics
7,490 Medicare-certified facilities nationwide, 730 of them independent. Every one is on the next page.
We write to: Administrator, Clinic Manager, Director of Operations, Regional Director, Materials and Purchasing Managers.
Blood centers
Regional and community blood centers and hospital blood banks, the market Joe's remit is named for.
We write to: CEO, Director of Supply Chain, Purchasing Manager, Lab and Blood Bank Directors, Director of Operations.
IV hydration and wellness
Independent clinics, franchise networks and mobile operators. Fewer than before, better than before.
We write to: Owner, Founder, Medical Director, Practice Manager, Director of Nursing.
New homes for your products
Saline, gloves, gauze, lab coats. A hundred industries use them. We find the ones worth your time.
Ranked, tested in small cells, and measured before a dollar of real effort follows.
Your sellable dialysis market. Only what you can win.
The blood center networks, mapped.
The wellness map, first pass.
A hundred industries use what you sell. Six are worth testing first.
Home health and hospice
11,400+ certified home health agencies and about 6,000 hospices. The full facility list is public, so this map builds in days, not weeks.
Med spas
11,500+ locations with roughly 1,000 opening every year. Gloves, gauze and prep supplies bought from a fragmented mix of small wholesalers.
EMS, fire and ambulance
14,000+ EMS agencies reporting nationally. Every one buys gloves, gauze and IV supplies, and buying decisions sit agency by agency.
Funeral homes
Around 11,000 association-member funeral homes, three quarters family owned, still buying through small regional wholesalers.
Veterinary
58,000+ practices using saline, gloves and gauze daily. Your water bottle instinct was right, and the buyers are fragmented.
Urgent care
11,800+ centers with high consumable burn. We screen out the hospital-owned ones so your manufacturer agreements stay honored.
Stop hoping people stop by the table. Book the table out.
BEFORE
Six weeks out, the engine invites the right people to 15-minute meetings. Your reps land with a booked calendar.
DURING
Every conversation captured into your CRM the same day. No business cards in pockets.
AFTER
Follow-up goes out inside 48 hours with an owner on every name, while the conversation is still warm.
Lands in your Pipedrive. Changes nothing you like.
The engine opens conversations on LinkedIn and email, across all four lanes, around the clock.
An interested reply comes back.
A lead lands in your Leads Inbox with the full thread and context attached. Your pipeline is untouched.
First rep to claim it owns it. No ambiguity about whose lead it is.
The call happens inside the window. Untouched leads glow red until someone acts.
Converted to a deal only when a human calls it warm. Every note and touch carries across.
TODAY
The team services the book all day. New business waits for a shortage, a referral, or a show.
WITH THE ENGINE
They open Pipedrive to claimed leads with context, make the calls only humans can make, and walk shows with a booked calendar. Your coordinator learns to run the whole machine.
Your rules become system rules.
The chains you cannot sell to never enter the data
DaVita and Fresenius are stripped before targeting starts. The engine cannot contact an account it never sees.
Manufacturer agreements are enforced mechanically
The product line that cannot go to hospitals is fenced in the system, per product, not from anyone's memory. You give us the guardrails once, in week one, product by product.
Your customers are protected before the first send
Every existing HemaSource account is suppressed across every lane. Nobody you already serve ever gets a cold message from your own engine.
Exclusivity cuts both ways
We never represent a competing client on your product lines, and when you sign, those lines come out of our outreach for everyone else.
Four months. Then it's yours.
Build
- Guardrails workshop, product by product
- All four lane universes built and mapped
- Messaging written per buyer world
- Engine stood up, Pipedrive wired and tested
Run
- Dialysis and wellness lanes live
- First 1,000-contact test cells into new verticals
- RHA Savannah worked with a booked calendar
- Your team trained on claim and first call
Scale
- Winning cells scaled, losers killed, next cells launched
- Blood lane live
- AABB Atlanta worked
- Appointment setting added if volume demands it
Own
- Plasma Protein Forum worked from your own playbook
- Your coordinator runs the engine, we shadow
- Dashboards, playbook and documentation handed over
- You own a working machine, not a vendor relationship
New markets deserve a dedicated route to demand.
Expanded territory
The Fountain acquisition opened nationwide licensing and added IV fluids to the offer.
Defined buyers
HemaSource serves specialty ambulatory facilities with recurring supply needs.
Clear ownership
Joe's Blood and New Markets remit gives the work a natural commercial home.
Numbers from live campaigns, not projections.
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
You own it at the end. That is the difference.
Stand up fast. Prove it. Then scale.
Build
The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.
The test
Run against the KPIs we agree up front. First meetings on the calendar early.
Ramp
Once the numbers hold, ramp the seats and breadth to the volume you want.
Hand over
Playbook, tooling, dashboards and a trained operator. The engine is yours.
Let's see if the mechanism fits.
- Matthew calls Joe at the number on file for a short fit conversation.
- Joe sanity-checks the first named-account list across blood, dialysis, IV hydration, and IV fluids.
- We decide whether there is a fit for a focused HemaSource outbound build.